100k+ Subscribers on Snapchat through Viral Cricket Content
Snapchat Content Creation
INDUSTRY
CLIENT
YEAR
Snapchat is the graveyard of most content strategies.
While brands and agencies thrive on Instagram and YouTube, Snapchat breaks 8 out of 10. But not us.
For 3 consecutive years, OBM produced Snapchat-native content for Sportskeeda — helping the platform scale to 100,000+ subscribers and generate millions in impressions, engagement, and ad revenue.
Snapchat is brutal.
It demands:
Vertical-first storytelling
Clickbait titles without compromising substance
A fast scroll hook — in under 3 seconds Most brands fail to adapt. Sportskeeda needed a partner who could decode it — and then dominate it.
OBM built a Snapchat-native production pipeline, delivering:
Highly engaging, scroll-stopping titles and edits
Daily short-form stories blending Page 3 energy with cricket culture
Viral themes: cricketers’ personal lives, controversies, behind-the-scenes, lifestyle takes
Format geared for Snapchat monetization — designed to drive both views and revenue
100K+ Snapchat Subscribers
Millions of Impressions & Organic Engagement
Significant ad revenue generated for Sportskeeda
Sustained presence on a platform where most brands burn out
