Match Preview Videos for YouTube
MPL Opinio
INDUSTRY
CLIENT
YEAR
MPL had never produced creator-based video content before. They wanted to launch original content during the most high-stakes season of the year — the IPL. OBM was brought in to ideate, execute, and deliver match preview videos for every single IPL 2024 game.
That’s 74 matches. 74 videos. Zero misses. We built MPL’s creator-led IP from scratch and delivered with 100% efficiency — in collaboration with CricTracker.
Everything had to start from zero. We had to finalize the creator, define the tone of voice, and establish a daily content system that could keep up with the speed of the tournament.
Each video required:
Match-specific research
Same-day scripting
Creator direction
Rapid editing + motion graphics
And we had to do this 74 times — back-to-back.
OBM built a full-stack content pipeline designed for IPL speed:
Locked the creator face of MPL
Built a modular video format for scale
Set up a daily research > script > shoot > edit loop
Maintained quality with a strong internal QC layer
The system ran like a newsroom — fast, flexible, and always match-ready.
74 videos in 74 days
0 delays, 100% delivery rate
100K+ cumulative views during IPL
Created in collaboration with CricTracker
