Creted Content with Elvish Yadav, Munawar Faruqi Thuggesh, Abhishek Malhan and Major YouTubers
League Coverage
INDUSTRY
CLIENT
YEAR
CREX sponsored the Entertainers Cricket League (ECL) — a creator-cricket hybrid featuring India’s top digital influencers.OBM was brought in to build a real-time content engine: interview 50+ creators, shoot dynamic short-form content, edit instantly, and help the campaign reach 10 million+ views within a week.
The challenge? Speed, scale, and chaos.
We had just 4 days to pull off a full-blown influencer media campaign during a tightly packed tournament schedule.
OBM had to:
Coordinate interviews with 50+ top influencers
Craft smart, engaging questions mixing cricket, YouTube, IPL & pop culture
Edit and publish videos in real time
Hit a 10M+ views goal within the 7-day window
Maintain flawless quality under extreme time pressure
OBM ran a dual-city, 20-member operation:
One team deployed on-ground in Delhi
One team stationed in Ahmedabad for rapid post-production
Interviewed India’s biggest digital stars:
— Elvish Yadav, Munawar Faruqui, Sonu Sharma, Thugesh, Rajat Dalal, Anurag Divedi, and moreDesigned an original IP format around cricket+creator questions — blending sports, social trends, and pop culture relevance
Delivered edited reels & shorts within hours of shoot
10M+ Impressions generated in one week
50+ Influencer Interviews delivered across Season 1 & 2
Combined influencer audience: 200M+ followers
Built a real-time content system across two cities, with zero delays or creative compromises
